Culinary delights and first-class accommodation, a reliable shuttle service and an appealing supporting program - for many agencies, these are the basics. But when it comes to preparing the vehicles for a successful presentation and keeping them in working order at all times, most agencies have to pass. Not so the EDAG event service for launches and experience drives.
Whether in wintry Sweden, under the hot Namibian sun or on the Portuguese coast - launch events, press presentations or even management presentation trips in the automotive industry should always be an impressive experience for participants. The positive emotional appeal is a fundamental goal of these events - for example, to give sales partners the necessary kick for successful sales talks or to convince the motor press of the quality, performance and innovative power of the vehicles presented. The demands on those responsible for the event are correspondingly high. Both the care of the guests and all tasks relating to the "rolling stock" must be carried out at the highest level.
Event organization with external support
Automotive manufacturers are currently facing major challenges. Rapid technological development and a volatile economic situation are leading to a rebalancing of internal resources
Some simply need additional resources in order to be able to cope with the diverse tasks involved in the event business and the associated vehicle logistics. Others are looking for external expertise, such as start-ups and newcomers who are new to the German and European market and have little or no knowledge of event locations, suitable testing grounds and attractive routes for excursions.
New models as a technical challenge
One of the main tasks is to prepare the vehicles so that they present themselves perfectly at the start of the event. During the event, however, it is also important to quickly rectify defects or solve other problems that arise immediately. As these are usually new vehicle series or models, the technicians still lack specific knowledge. This is why knowledgeable specialists are needed here who, with their wealth of experience, creativity and talent for improvisation, are able to quickly identify and eliminate the causes of faults. The quality of the employees in the mobile workshop is crucial for quickly restoring and permanently guaranteeing operational capability.
Figure 1: EDAG has its own mobile workshop with the necessary specialist personnel
Watch our drone video to see how the EDAG event service comes to life!
Mastering international logistics
One of the central tasks is to provide the required vehicles at location Y on day X. This may also mean transporting a three-digit number of cars across national borders. Such transfers do not only concern the EU or EEA area, but can take place throughout the entire European continent or even to Africa. Import, customs and transportation regulations must be observed and the relevant applications and permits must be submitted and obtained. For some clients, it is also relevant in this context that the partners are based in the same country, for example because company statutes favor local suppliers or because invoicing can be done in local currencies.
Everything from a single source
The EDAG Group is a partner that combines the above-mentioned competencies under one roof. Its numerous branches around the world are familiar with the local legal requirements and can therefore guarantee legally compliant logistics. In addition, the requirements for awarding contracts and cash flows are also covered.
Experts in test and vehicle construction, who have extensive knowledge of both the hardware and software of the vehicles, as well as in data collection and evaluation, offer optimum support in the preparation of the vehicles and ongoing maintenance by means of a mobile workshop during the event.
At the same time, the Events division offers experienced experts for the conception, planning and implementation of launch events, press presentations and track days.
Figure 2: The EDAG team on the way to Portugal for a vehicle event.
This way, clients can be sure that all tasks are taken into account and reliably processed. In contrast to a split between an event agency and a technical service provider, and possibly also a logistics service provider, no time-consuming and error-prone coordination processes are necessary here. Contact persons, communication channels and task allocations are well established and guarantee reliable and efficient processes.
Have you ever wondered whether an external event organization could open up efficiency potential for you? Are you looking for a partner who can quickly suggest suitable locations for your events and offer the entire organization from a single source? Then talk to Michael Rittger, Senior Project Manager Test and Vehicle Construction and Torsten Schmelz, Manager Vehicle Validation. Or download our white paper "All-round event service for vehicles and guests" right here, which shows you the detailed tasks included in the offer and why the EDAG team has proven to have the necessary expertise in all fields.
